Podcast distribution and monetization, explained
Practical guides on getting your show listed everywhere and getting paid for it. No fluff, no "in today's fast-paced podcasting landscape" — just how the plumbing works and what to do about it.
Dynamic ads & monetization
How podcast advertising actually works, what shows really earn, and why the ads you stitch into a file permanently are worth less than the ones you can swap out later. Start here if you want your show to make money — including the episodes you published two years ago.
Dynamic Ad Insertion on TurboCast
Drop pre-roll, mid-roll and post-roll markers on your episodes, then swap, schedule or remove the ad in them without re-uploading a thing.
What Is Dynamic Ad Insertion?
A plain-English guide to how ads get stitched into your audio at download time, and why that changes what a podcast ad is worth.
Baked-In vs. Dynamic Ads
The two ways to put an ad in an episode, side by side — and which one keeps earning after the campaign ends.
Pre-Roll vs. Mid-Roll vs. Post-Roll
Where to put an ad break, what each slot is typically worth, and how many breaks is too many.
Podcast Ad Rates
How CPMs work, what ranges get quoted across the industry, and the arithmetic for what your show can actually earn.
Programmatic vs. Host-Read Ads
Marketplace-filled inventory or an ad you read yourself. The trade-off between rate, effort and fill.
Monetize Your Back Catalogue
Old episodes keep getting downloaded. Here's how to turn that long tail into recurring revenue instead of dead weight.
The Downsides of Dynamic Ad Insertion
Awkward cuts, repetition, stale creative. The real problems with DAI and how to design around them.
Distribution & getting listed
Your podcast lives in one RSS feed, and every directory — Spotify, Apple Podcasts, YouTube, Overcast, Pocket Casts — reads from it. These guides cover what goes in that feed, how to submit it, and what to do when a show refuses to appear.
Podcast Distribution on TurboCast
Publish once and TurboCast hands the same feed to every major listening app, so a new episode shows up everywhere without a second upload.
What Is a Podcast RSS Feed?
The single file every directory reads, tag by tag — and which parts break your listing when they're wrong.
How to Submit Your Podcast
Step-by-step submission to Spotify, Apple Podcasts and YouTube, including what each one checks before it approves you.
Podcast Not Showing Up on Spotify or Apple?
The usual suspects when a show is submitted but invisible, in the order worth checking them.
The Podcast Distribution Checklist
Everything to have in place — artwork, categories, explicit flag, enclosures — before you hit submit anywhere.
Rather try it than read about it?
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